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The Nature definition says that "the most important part of a Nature image is the nature story it tells". 

Basically this means that 'pretty pictures' are not enough - the image should also provide as much information as possible about things such as the life-cycle and behaviour of the subject. Of course, this is much easier to do with animals and insects than it is with botanical specimens or landscapes.  But even inanimate objects such as rock formations have a story to tell.

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